What is Google Local?

Many of our search engine marketing clients are very familiar with how to use search engines in order to learn more about what they’re looking for, but they don’t always know how those search engines work in the background in order to get them the right search engine results (SERPs). One of the most important, yet underused, search engine functions is Google Local.

Google Local works in much the same way as a phone book in that businesses can be found locally based on keyword terms that searches use to find them. For example, if someone is looking for a search engine marketing company in Oshawa and they type “Oshawa SEO” into Google, they can get a list of nearby SEO companies along with a map of their office locations, reviews, and other important information about the company

The goal of our Toronto SEO company is to ensure that each of our clients is listed in Google Local listings under the appropriate keyword terms so that they can more easily be found by searchers. With more than 60 percent of online searchers using Google for all of their online searches, businesses need to take advantage of the many opportunities that Google provides to help them get attention online and promote their businesses.

Contact us today to learn more about how you can get listed in Google Local or to find out about how our SEO practices can make your business better.